With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.

via Future of PR: When Agencies Represent Communities –Not Brands.

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We’re proud to introduce version 2.0 of The Conversation Prism. We’re also excited to release a version that traverses the online realm into the real world with the release of a full color 18” x 24” poster to prominently display in the workplace, classroom, home office, or at events. Please visit http://www.theconversationprism.com for details, embed codes, and additional insights.

via PR 2.0: The Conversation Prism v2.0.

Online discussions, rants, and observations are either alarming brand managers or fooling them into a trap of under estimation. Either way, the statusphere, blogopsphere, communities and networks, and the social web has ushered in a new genre of Social Customer Relationship Management (sCRM) that answers questions, solves problems, establishes authority, and builds relationships and loyalty, one tweet, blog post, update, and “like,” at a time.

via PR 2.0: Twitter and Social Networks Usher in a New Era of Social CRM.

Twitter’s wild popularity hasn’t obscured the fact that the service needs to eventually make money. The concept of “Twitter analytics” as a revenue stream has come up often enough to make my ears itch and my nose burn.

via Twitter Analytics for “Analytics”: Juice Analytics.

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